The Museum's Digital Interpretation Project

For some years the Museum's electronic displays have been limited to fixed slide-shows or films, presented on unreliable desktop computer screens, with no visitor control over what is being shown.  Most of the hardware was already showing its age, both technically and aesthetically, when donated second-hand in 2014.

European Union flag with text 'The European Agricultural Fund for Rural Development:  Europe investing in rural areas'LEADER logoWe were therefore delighted to be informed in October 2018 that we had been awarded 100% funding from the tourism strand of the European Union's LEADER scheme, to acquire brand new customised digital interpretation equipment.

The equipment comprises four elements:

  • A proper video screen on the wall of the Cider House to display an updated version of the film kindly made available to us by Fair Oak Cider in 2016, to whom we are very grateful.  This popular feature shows the real-life commercial use of a traditional horse-driven cider mill and hand-powered cider press, like the ones we have on display.
  • An interactive free-standing photo kiosk allowing visitors to view a range of photographs (drawn from the Winterbourn archive, with kind permission from Herefordshire Museums Service) selected by the visitor on the touch-screen display.
  • A listening post allowing up to two visitors at a time to listen (on hand-held earpieces) to highlights from some of the fascinating oral history interviews recorded by the Museum over the years - principally from the HLF-funded Reminiscences project of 2008-2010.  A transcript can also be displayed on the control screen.
  • An electronic museum guide on hand-held tablet computers made available to visitors, allowing them to explore the background to key parts of the Museum's collection and history.  This will at the same time make it much easier for visitors who cannot use stairs to learn about material that is exhibited on the first floor of the building, or in cases that are not easily viewed other than from a standing position.

The equipment is being supplied and programmed to our requirements by Heritage Interactive, and the equipment will be installed and operational by the time the Museum opens for the 2019 season.  We will have straighforward means to add and update content as needed; this is particularly important with the tablet guides, as some of our displays do change from year to year.  Another core requirement of our planning for this project has been that the equipment should be fully compatible with any future upgrade of the Museum  buildings.  

What is the LEADER scheme?

 LEADER is a French acronym which roughly translates as 'Liaison among Actors in Rural Economic Development'.

Grants under the LEADER scheme are funded by the European Agricultural Fund for Rural Development, and are part of the Rural Development Programme for England (RDPE).

Money from the programme is given to Local Action Groups (LAGs) which are made up of local public, private and civil society representatives.  The Rural Payments Agency (RPA) manages the LEADER scheme nationally, and works with the LAGs, whose role is to assess applications and award grants locally to businesses and organisations that apply.  RPA’s role is to make payments to successful applicants.